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Last week I noticed that Google is experimenting a bit with their text ads by adding a string of related search terms to the Google Ad units. These ads just randomly appear on my sites and I don’t really see them a lot.

Today when I was adding some new content I spotted another new AdSense unit, this one had a “Show More” link:

Google Ad unit with Show More

I wonder how much better (or worse) these ads perform but there’s no way to track this as Google just randomly runs these ads on their network.

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Comment by shaun
2007-08-11 17:17:35
MyAvatars 0.2

Yes it will be very interesting to see how this turns out for google.

Comment by Debo Hobo
2007-08-11 17:43:54
MyAvatars 0.2

I don’t use Google but I think if there is an option to view more links, it shoud increase your click throuh rate.

Comment by BigMan
2007-08-12 10:55:17
MyAvatars 0.2

Thomas has your Google income also gone down the last months?

2007-08-12 12:47:50
MyAvatars 0.2

Not really, some drops and bumps but overall it’s staying fairly stable. From February to June about 5-10% less than January, last month slightly better than the months before and this month it’s starting to increase again.

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