A three months-old lawn care company from Memphis, Tenn. is rapidly gaining popularity thanks to its special Tiger Time Bikini Lawn Care service which will send some scantily-clad young girls your way to cut your lawn.

Lee Cathey, owner of Tiger Time Lawn Care, says some customers just sit in their lawn chairs with a beer while watching the girls work. Employee Blair Beckman, 21, says “You get the attention but you also get a tan, which I need”.

Cathey says they are looking for ways to expand the service past the end of summer, perhaps they will offer a similar service this Fall to pick up your leaves.

Pretty interesting example of how you can market yourself in an otherwise rather dull market.

Here’s a short YouTube video: