At the start of each month I gather all the available statistics I have from the previous month in an Excel file to get a rough view of how well or bad my business is going. As the global economy slows down, online advertising is going down as well and it has hit me pretty hard.
The second half of 2008 was very bad, each month I recorded a revenue that was lower than the year before. I haven’t calculated the exact figure but I estimate revenue dropped about 25 percent in 2H 2008, compared to 2H 2007.
January wasn’t too good either, the same trend continued and revenue was about 28 percent down year-over-year, and 32 percent lower than the previous month. Hopefully better times will arrive soon, but it’s kinda hard to remain optimistic when your revenue is dropping month after month.