Google recently enabled everyone to integrate AdSense into Google Analytics. This gives you a wealth of information and today when I was thinking about my business I wondered how many people that visit my sites are blocking ads.
I calculated the difference between both numbers and discovered it’s around 12.9%. This is pretty high I think, but it might be normal because most of my visitors are tech oriented.
Unfortunately, it’s not possible to compare the number of AdSense page impressions per browser. I’d like to know the difference between Internet Explorer and Firefox, in the general browser market Internet Explorer is still king but last month almost half of my visitors used Firefox while IE scored just 39%. I guess the number of Firefox users blocking ads will be a lot higher because of tools like Adblock.